At Quirky, we built Wink from the ground up and understood the importance of a powerful advertising campaign to introduce it to the market. To achieve this, we partnered with R/GA and Partners & Spade, experts in launching new ventures and creating captivating marketing strategies. We aimed to resonate with audiences by showcasing authentic human experiences, not overwhelming them with complex technology. We aimed to provide an educational guide highlighting real-life stories of how Wink enhances daily life.

Our launch campaign comprised four TV spots that showcased real and extraordinary stories. People from various backgrounds and lifestyles across the country are embracing the smart home trend by incorporating Wink into their daily lives. These early adopters, from city dwellers to retirees, use Wink to establish deeper connections with the products they depend on, fostering a stronger bond.