To promote Wink, we collaborated with Partners and Spade to create a unique advertising campaign centered around 'Robot Butlers.'

The viral campaign playfully mocked the exaggerated notion of a robot-dominated future, highlighting such a vision's intrusive and awkward aspects. Instead, Wink offered a smart home experience that was accessible and enjoyable in the present.

Working closely with Partners & Spade, Quirky's in-house video and marketing team brought the campaign to life. We designed the robot and even placed fake boxes around NYC, playfully pretending that customers already had their Robot Butlers, sparking curiosity and interest.

To explore more videos from this campaign, visit the Wink marketing section on our site.