Tasty, one of BuzzFeed's top assets, was known for top-down, POV-style instructional food content videos. These had become immensely popular online, ranking alongside music videos and other viral content.

While Tasty primarily generated revenue through sponsored videos for brands and was already profitable, we aimed to expand beyond online content and ventured into creating physical products for the brand. The cookware line made perfect sense as it allowed Walmart to appeal to a younger consumer base and introduced a fresh and hip competitor to the traditional cookware industry.

With the success of Tasty's cookware line, we leveraged the brand's popularity. We tapped into its fast-growing revenue stream, setting new standards for innovation in the cooking and lifestyle space.