Quirky's community of inventors was their most prized asset, trusting the company with their inventions and expecting transparency throughout the product development cycle.

Transparency was crucial, ensuring inventors knew where their creations stood. Simultaneously, the wider community was eager to connect with these inventors, making them feel accessible and relatable, inspiring others to see themselves as inventors.

The video showcased the incredible work of Quirky's in-house team, who went the extra mile, traveling to meet inventors at their homes and inviting them to Quirky HQ in NYC. This personal touch made inventors feel like superstars, reinforcing the power and impact of Quirky's supportive and collaborative environment.