Goodful had been stagnant as a brand, so we completely rebranded it to boost performance and crafted an exclusive line of products for Macy's, creating new revenue streams.

Following the success of Tasty's cookware products, we decided to take Goodful up a notch with a more upscale range focusing on physical and mental well-being. Our product line featured sustainably produced sheets infused with charcoal for better sleep and indoor gardens for growing herbs, catering to cooking needs.

Leveraging BuzzFeed's exceptional video department, we presented this launch video adhering to our brand guidelines.