Our aim at Quirky was to promote the theme of "Giving the Gift of Invention" and emphasize the idea that using our Quirky pencil would enhance design and invention skills.

In the video we developed, we showcased how the more you create with the Quirky pencil, the better your design and invention abilities become. The pencil even had words on it, indicating that as it gets shorter, your accomplishments receive more praise. We also highlighted the concept of "Giving the Gift of Invention," which encouraged recipients to use the gift card to bring their ideas to life or purchase innovative products from the Quirky store.

While we were enthusiastic about promoting the creative aspect, we also recognized the practical business aspect of gift cards. We understood that some people might not activate their gift cards, leaving the cash unused. Additionally, when people did use the cards, they often ended up spending more than the card's value.

To capture attention and generate excitement for our Holiday campaign, we created a captivating 30-second viral video with the hashtag #GiftQuirky. This video effectively conveyed our message and encouraged viewers to embrace the spirit of invention and creativity while considering the Quirky gift card as a unique and inspiring gift option.