At BuzzFeed Product Labs, we observed cultural trends and explored opportunities to translate them into our clients' products, businesses, or services. We noticed people were crafting impressive art pieces using Post-it notes and sharing them online, often in their workplaces where they had abundant supplies.

Based on this insight, we presented 3M with a business plan to launch a Mural Kit business. The concept involved an app where consumers could upload a photo, which the app would convert into Post-it notes. Users could then purchase the kit and create a larger version of their image at home.

In the launch video, we walk consumers through the process of using the Mural Kit and showcase some of the off-the-shelf kits we developed ourselves, highlighting the creative possibilities of this innovative product.