To revitalize our product launches and videos, which had become formulaic at a rate of three per week, we embarked on a refreshing rebrand for Beat Booster. Intense colors, tight shots, and funky music were employed to convey the product's key features and desirability.

The video effectively communicated that Beat Booster was not only a Bluetooth speaker but also a versatile docking station. By sliding its two speakers apart, users would discover a universal charging dock for smartphones and tablets, allowing them to use their own devices as music libraries and interfaces. The video aimed to highlight the product's universal appeal.

Furthermore, the video was designed to work seamlessly at retail on point-of-sale (POS) stations, even when the sound was turned down, ensuring that the visual elements effectively conveyed the product's value.