This video became a staple (no pun intended) template for our product launches. In just thirty seconds, the video effectively conveyed the functionality and benefits of the product using visuals and text alone.

The video emphasized that while a standard stapler's reach is limited by length, Align's detachable base enables users to staple materials of any size, from posters to cardboard sheets. Additionally, the video highlighted the versatility of Align by demonstrating how it can be conveniently attached to magnetic chalkboards, whiteboards, or file cabinets, keeping desks decluttered.

Although the music in the videos was typically stock music, we consistently sought to improve its quality. Given the high production volume of three videos per week, we utilized various scenarios and bright colors to showcase and add visual appeal to what could otherwise be considered a mundane product.