Chipotle, known for its ‘no compromises’ approach to food, partnered with Fahrenheit 212 to bring that same ethos to its next-gen store design. The result was a modern in-store experience that integrated digital ordering while staying true to Chipotle's mission of cultivating a better world.
Designed at Fahrenheit 212, NYC
OUR DESIGN STRATEGY
Building on Chipotle's history of eliminating compromises across various business systems, we identified additional areas where compromises existed in their store approach. Our strategy and design approach aimed to eradicate these compromises.
SUSTAINABILITY FIRST
Using sustainable materials and methods, we evolved Chipotle’s design language to boost efficiency and ease for customers and staff. Together with their team, we streamlined digital ordering, added walk-up windows, and optimized pickup with well-placed digital portals.
TRANSPARENCY IN RESTAURANT DESIGN
Open views and visible kitchens reflected Chipotle’s commitment to honesty and freshness, inviting customers to see meals prepared in real time. The design fostered connection and community, and launched successfully in five new restaurants in early 2020.
"We’re honoring Chipotle’s heritage while introducing innovative physical features that support our expanding digital business."
— Tabassum Zalotrawala, Chief Development Officer of Chipotle.
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Designed at
Fahrenheit212
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Creatives
Head of Design: Viresh Chopra
Creative Director: Evan Allen -
Design Assistance
Danielle Koplin
Lindsey Gray -
Renders + Animations
Yuri Saniko