IKEA set out to explore subscription commerce for the first time, aiming to move fast and learn in the market. At Fahrenheit 212, I helped lead a global, cross-functional team to concept, design, and launch an MVP within 90 days. COVID lockdowns had consumers focused on improving their homes, and IKEA was well-positioned to meet that moment.
Designed at Fahrenheit 212, NYC
Within our teams, we instilled a spirit of build to think and launch to learn.
A BOX BUILT FOR THE TIMES
We developed a seasonal subscription box offering home refresh kits—small decorative items, useful consumables, and uplifting content. From strategy to curation, we handled every aspect of the business: building the platform on IKEA’s website, coordinating fulfillment, and curating each box in partnership with IKEA. Despite global supply chain challenges, we launched in Vancouver as a live test market, aligning desirability with feasibility.
MARKETING IN A NEW WORLD
We created all campaign assets—from product photography to email and social—highlighting seasonal inspiration and product usage tips. Each box was supported by engagement content to build loyalty and increase value. We also ran the subscription business for IKEA during the first six months post-launch, providing strategic and operational oversight.
The MVP was a huge success, with the boxes selling out within 180 minutes of launch.
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Designed at
Fahrenheit 212, NYC
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Creatives
Fahrenheit 212 in-house
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Web Development
Capgemini + Farenheit 212 in-house teams
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Marketing
Fahrenheit 212 in-house