As part of frog•X (Capgemini Invent), I led a team of designers and strategists in a pro bono engagement with WeThrive — a startup on a mission to empower underestimated youth as entrepreneurial leaders for economic justice. I helped guide the project from research through execution, shaping strategy, creative direction, and the final experience roadmap.
Created at frog (Part of Capgemini Invent), NYC
MAKING ENTREPRENEURSHIP ACCESSIBLE
WeThrive helps students (ages 10–14) tackle community issues, build business plans, and launch micro-enterprises using web and mobile tools. With a curriculum focused on leadership, financial literacy, and social capital, the platform ensures access for all, including seed funding and launch support.
We uncovered twelve key insights across the company, consumer, and category.
DESIGNING FOR IMPACT
We partnered with WeThrive to reimagine their direct-to-student experience in just eight weeks, increasing adoption and completion through improved onboarding, strategy, and interaction design. Our team emphasized community-based learning and added features that made the platform feel more social and engaging.
INSPIRED BY POSSIBILITY
From info cards featuring BIPOC CEOs to a bold new brand manifesto and experience playbook, we left WeThrive with the tools and vision to scale their mission — and a team of designers proud to contribute to a cause with real impact.
Our team embraced the challenge and was excited to guide a purpose-driven cause and mentor a pro bono client new to innovation processes.
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Designed at
Frog, NYC
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Creatives + Strategists
Frog internal teams
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Development
WeThrive Internal Developers
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Client
Daquan Oliver, WeThrive CEO