After emerging from Chapter 11, Delta needed a full brand refresh to reassert its leadership in the airline industry. SS+K pitched a new identity to reflect the airline’s modern direction. I joined the team as a senior designer, working closely with the Head of Design to bring this ambitious transformation to life.
Designed at SS+K, NYC
SKYSCAPES: THE BEAUTY OF AIR TRAVEL
We built a design system rooted in the emotional appeal of flying. Skyscapes, gradients, and cloud imagery formed the foundation of a refreshed visual language used across every brand touchpoint—digital platforms, boarding passes, inflight menus, and airport signage.
A NEW IDENTITY
Delta’s historic logo was refined into a modern, bold, and simplified mark. We introduced a clear color system and a strong uppercase wordmark, creating a more confident and contemporary presence. Lippincott executed the final identity globally.
PURPOSE BEYOND THE BRAND
Delta’s charitable work also received a design overhaul. I led the redesign of its Breast Cancer and Habitat for Humanity planes—visual icons for campaigns that raised over $20 million and supported more than 400,000 hours of cancer research and volunteer work.
“Delta’s rebrand sparked a culture of excellence and record customer satisfaction.”
—Forbes Magazine. 2007
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Designed at
SS+K, NYC
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Creatives
Head of Design: Alice Ann Wilson
Design Director: Viresh Chopra -
Creatives cont.
Designer: Sonya Blazey
Designer: Natalie Cho -
Agency
Lippincott, NYC