A pioneering branding agency sought an identity that would effectively showcase its integrated strategic and creative approach. Founded by Nick Shore and Paul Bennet, the company's essence was captured in a napkin sketch featuring two circles overlapping. It was crucial to the founders that this philosophy be evident in the final design across all aspects of the agency's operations.
Designed nickandpaul, NYC
STRATEGIC CREATIVE / CREATIVE STRATEGIC
The agency's identity was represented by two circles, each representing the creative and strategic aspects of its work. The shared space where the circles overlapped symbolized the agency's holistic approach to problem-solving and providing comprehensive solutions. This concept was not only incorporated into the visual design but also influenced the architecture of the office itself.
The office was housed in the former Nabisco factory in Chelsea Market. The industrial and raw infrastructure of the space inspired materials for business cards and other stationery items.
A CURVED SPACE
The architectural inspiration drew from Richard Serra's Torqued Ellipses, resulting in a space where the creatives occupied one side of the office, the strategists occupied the other, and the central collaborative space was the hub for the magic to happen.
The branding agency's identity visually depicted its integration of strategy and creativity, emphasizing its holistic approach to delivering innovative solutions.
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Designed at
nickandpaul, NYC
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Illustrations
Illustrations and Watercolors John Ebeling
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Photography
Jim Cooper