Hershey's aimed to enter the Health and Wellness market by introducing a range of products leveraging Cocoa's antioxidant properties, surpassing those of a cup of green tea. This marked Hershey's foray into developing a brand encompassing diverse categories such as drinks, snacks, and cereals, with the intention of competing with brands like Kashi. Recognizing the potential of Cocoa as a significant health trend, Hershey's sought our assistance in creating and launching a new brand in this space.
Created at Fahrenheit 212, NYC
FOOD FOR THOUGHT
A chalkboard school look was adopted to show consumers that Eat.Think.Smile. had done all of the thinking for them. There was complete transparency about the ingredients in each pack, with photographs and lists creating easy-to-digest information graphics. An appetizing color system made it easy for consumers to instantly find what they were looking for at a glance on busy store shelves. Playful photography and a hand-drawn aesthetic, creating a healthy and tasty aesthetic, made this range of products stand out from its ‘earthy and natural competitors.
'One serving of ‘CocoaOne™’ gives more natural antioxidant power than a cup of Green Tea. This had to come across instantly on all communications.’
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Designed at
Fahrenheit 212, NYC
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Design Assistance
Tana Mitchell
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Product Photography
Greg Vore
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Renders
George Milev