Creating new alcohol brands or innovations in a crowded market is always challenging. The costs involved in launching and marketing a brand often hinder progress, and many concepts fail to progress beyond testing. Despite their potential, here are a few ideas I worked on that never reached the market. They focused on enabling individuals to create professional cocktails at home, tapping into the maker movement and the popularity of speakeasy cocktail bars. The goal was to bring these experiences to people's homes through trusted brands.
Created at Fahrenheit 212, NYC
W HOTELS COLLECTION
From the world-renowned luxury hotelier, W, comes an exceptional collection of contemporary cocktails. Inspired by their innovative bars and commitment to exploring new possibilities in mixology, this exclusive brand is designed specifically for their trusted hotels. The identity reflects the contemporary mid-century modern style of the W Wetbar, with a black label representing the allure of the nighttime bar scene. Each cocktail bears a curated seal of approval, ensuring a premium experience tailored to each location.
“Consumers want to create their own masterpieces but convenience and time-saving are still issues.”
—Yankelovich
THE ANTHOLOGY COLLECTION
Introducing The Anthology, an innovative cocktail system where creativity knows no bounds. It features a specialty spirit with a unique set of compatible mixers: sweet blend, sour blend, and bitter blend. The set is housed in a stylish steel ice bucket, with the Vodka bottle cleverly contoured to accommodate the others. Inspired by cocktail language, the bottles exude a creative edge and impressive spirit credentials.
COCTEAU SPARKLING COCKTAILS
Introducing Cocteau Sparkling Cocktails, the epitome of brilliance and sophistication for any occasion. These vibrant concoctions transcend wine, adding radiance to dinner tables, lunches, poolsides, and kitchen conversations. The captivating bottles, a contemporary twist on champagne, exude accessibility and charm. With a simple twist cap, enjoy sparkling perfection in an instant.
ENSEMBLE COCKTAILS
Introducing a set of five remarkable cocktails and an elegant canister with all the essentials. It includes a classic Rum cocktail spirit and three companion mixer bottles. The innovative interlocking bottle design showcases their dependency, with each bottle fitting into the bottom space of another. These captivating bottles are stacked in a vibrant paperboard tube, highlighting the liquid colors through cut-away windows. The secure screwing of the tube into the base completes the stylish ensemble.
WESTCOT COCKTAILS
Created by cocktailing legend Dale DeGroff, Westcot draws its name and inspiration from the Westcot vest sported by history’s greatest barmen. Professionally crafted classic drinks elevated by some of the world’s finest spirits. Based on the cocktail shaker, one part is glass, and the other is metal. The glass part has a wide-rim lid, and the metal top is a cover/lid. Once you open the glass part, add ice cubes and shake, then pour into a glass.
BLACKJACK
BlackJack is a whisky that speaks volumes about a whisky connoisseur through its rich color. Black malt replaces caramel to create a darker mash with wheat, rye, and corn, resulting in a remarkably smooth and deep flavor. The iconic Classic Jack bottle shape remains unchanged but now features sleek black glass and an exquisite deep brown label with crisp white and bronze typography. Indulge in the perfect straight whisky experience.
TRIGGER COCKTAILS
Trigger cocktails offer a refreshing and welcoming taste, restoring your sparkle after a long day. The bottles draw inspiration from classic '50s seltzer bottles found in bars and homes. With a clear trigger on top, their functionality is apparent. Each cocktail is infused with seven bars of CO2 and sealed with the trigger actuator, serving as a liquid release mechanism. The high pressure inside ensures freshness for ten days once opened.
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Designed at
Fahrenheit 212, NYC
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Renders
George Milev