To break into the health and wellness space, Hershey’s developed a new brand built around the antioxidant power of cocoa, surpassing even green tea. The goal was to create a vibrant, multi-category brand to compete with leaders like Kashi.
Created at Fahrenheit 212, NYC
FOOD FOR THOUGHT
The identity leaned into a chalkboard-school visual language to signal transparency and smart nutrition. Ingredient photography and easy-to-read infographics gave shoppers confidence, while a bright color system and playful hand-drawn style helped the brand stand out on crowded shelves.
One serving of CocoaOne™ gives more antioxidant power than a cup of green tea—this had to come across instantly in all communications.
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Designed at
Fahrenheit 212, NYC
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Design Assistance
Tana Mitchell
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Product Photography
Greg Vore
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Renders
George Milev