At Fahrenheit 212, we partnered with Coca-Cola’s global packaging team to help bring a major materials innovation to life, translating complex polymer science into a consumer-facing identity—the result: PlantBottle™, a breakthrough in sustainable PET packaging.
Created at Fahrenheit 212, NYC
FROM STRATEGY TO SYMBOL
The PlantBottle™ name and icon emerged from early concept development, positioning work, and identity design. The final logo—a twist on the classic recycling symbol with a leaf replacing one arrow—captured the product’s renewable origins and recyclability in a single visual.
The PlantBottle™ logo has appeared on over 15 billion packages in 25 countries since its launch in 2010.
It has prevented over 315,000 metric tons of CO₂ from entering the atmosphere.
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Designed at
nickandpaul, NYC
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Photography
Supplied by Coca-Cola
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Design Assistance
James Sanderson