In 2014, Quirky partnered with GE Lighting to create a connected smart bulb that looked and felt like a classic incandescent—at a fraction of the cost of other smart bulbs on the market.
Created at Quirky, NYCAN AFFORDABLE SMART BULB
Philips Hue had proven the market, but high prices kept smart lighting out of reach for most homes. Our idea: a $15 LED bulb that worked seamlessly with GE and Wink’s platforms, while preserving the familiar warmth of incandescent light.
THE RIGHT IDEA AT THE RIGHT TIME
GE had been exploring similar concepts—and with Quirky’s design, development, and speed to market, GE Link launched just six months later as the first affordable, mass-market connected bulb.
A NEW CATEGORY
Quirky acted as a design house for GE to create a visual identity as fresh and innovative as the Link bulbs. Unlike the rest of the stale, cluttered boxes in the lighting aisle, our GE Link packaging features eye-catching infographics and a clean, modern look.
“GE promises smart light bulbs without the usual steep prices.”
—Engadget, July 2014
LINK IS LAUNCHED
We designed bold, infographic-forward packaging to stand out in the cluttered lighting aisle, giving GE Link a fresh identity aligned with innovation and accessibility.
“That time we reinvented the light bulb for the inventor of the light bulb.”
—Ben Kaufman, CEO Quirky
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Designed at
Quirky, NYC
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Industrial Design
Quirky in-house
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Branding + Packaging
Quirky in-house
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Photography
Quirky in-house
Marshall Troy -
App + Dev
Quirky in-house
Wink in-house