When I joined Quirky in 2011 as Chief Design Officer, the company had just four products on the market and an ambitious mission: to make invention accessible to everyone. My job was accelerating the path from idea to shelf, shaping a design system that brought amateur inventors' ideas to life through storytelling, photography, and physical product development.
Designed in-house at Quirky, NYC
VISUALIZING INVENTION
To help consumers understand and embrace brand-new product ideas, we built a full-service visual content studio in-house. Our team of photographers, retouchers, and renderers worked around the clock, producing launch imagery, demo videos, and renderings that captured each product’s function and appeal.
SHARING THE PROCESS
We treated education as part of the product. Our in-house video team created a suite of training materials—from bite-sized explainers to live-streamed workshops—giving our community a deeper understanding of how ideas become real. This transparency also encouraged more participation from our global network of contributors.
SCALING PRODUCT CATEGORIES
Though we began with small electronic accessories, we rapidly expanded into kitchen tools, home goods, garden products, and eventually smart tech.
450+ products launched. 150 brought to market—real revenue for real inventors.
More power for more people in more places.
We made a lot of stuff. Like, a lot. As you scroll, you’ll see just a sampling of the quirky (and sometimes genius) ideas we brought to life—from Pivot Power to smart egg trays.
A home so good you’ll want to stay. So simple, you don’t need to.
Sorry for the super long ‘scroll’ but we really created a lot of products at Quirky.
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Designed at Quirky, NYC
Quirky in-house design team
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Photography
Quirky in-house team, Marshall Troy & Takamasa Ota