Quirky partnered with GE to create a new line of connected products, with Aros, a smart air conditioner inspired by inventor Dr. Garthen Leslie, being the highlight. With contributions from over 2,000 community members, we redefined this everyday appliance into an intelligent, elegantly designed product in under 100 days.
Created at Quirky, NYC
“It learns from your budget, location, and schedule to keep you cool while saving money.”
—Wall Street Journal
DESIGN THAT CHANGED THE FORECAST
We transformed every aspect of the air conditioner—from its form and airflow to its ability to learn user habits. Aros marked GE’s entry into the smart home market.
Our unconventional launch campaign featured Hawaiian shirts, branded ice cream trucks, and surprise installations in NYC. Aros garnered media attention, boosted sales, and reshaped the connected living concept.
We combined GE’s tech, Quirky’s process, and a bold community idea to launch the world’s smartest AC in under 100 days.
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Designed at
Quirky, NYC
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Creatives
Quirky in-house team
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Photography + Videos
Quirky in-house team
Marshall Troy -
Advertising
Partners & Spade
Quirky's in-house teams