To showcase its disruptive approach and portfolio of client successes, innovation consultancy Fahrenheit 212 needed more than a PDF. The solution: a customizable, hardcover brand book that blended irreverence, rigor, and culture, bringing the consultancy’s philosophy to life in print.
Designed in-house at Fahrenheit 212, NYC
OUR ANALOG WEBSITE
Printed on demand and tailored to each client, the book became a powerful tool for new business. Its design and tone set the foundation for Fahrenheit’s updated visual identity and voice.
Our digital presence worked hard, but the printed book brought something special to client conversations.
BRINGING INSIGHTS TO LIFE
To promote thought leadership, we reimagined Fahrenheit’s Boiling Points white papers using cardboard dioramas instead of templates, adding dimension and inviting designers to get hands-on.
TOP 50 PRODUCTS IN MARKET
We celebrated Fahrenheit’s 20th anniversary by compiling our top 50 market-launched innovations—a beautifully designed hardcover reflecting over $30B in client-generated revenue.
“We took a page from Billboard and spun up our top fifty innovations that made it to market.”
—Mark Payne, President/Founder Fahrenheit 212
MONEY + MAGIC VIDEO
We also developed a process video to explain Fahrenheit’s dual-track innovation method: “Money” for commercial viability and “Magic” for consumer delight—two forces working together to drive great ideas forward.
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Designed at
Fahrenheit 212, NYC
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Book Content
Fahrenheit Strategists
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Photography
Henry Hargreaves
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Illustrations
Drew Beam
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Video Design
Meaghan Elyse Lueck