QUIRKY + GE — Viresh Chopra

Quirky partnered with GE to give everyday inventors access to GE’s extensive patent portfolio. This collaboration brought together GE’s century of innovation and Quirky’s fast, community-driven invention model—paving the way for smarter products, faster.

Created at Quirky, NYC

LAUNCHING OUR FIRST SMART LINE

We developed five new smart home products—Spotter, Nimbus, Pivot Power Genius, Porkfolio, and Egg Minder—using GE technology and community-submitted ideas. From concept to shelf in just four months, these products redefined what connected devices could look and feel like.

RETAIL BREAKTHROUGH

The Home Depot became our key retail partner, launching the Quirky + GE Smart Home line in nearly 2,000 stores across the U.S. The success of this line led to a fully connected ecosystem of products and a companion app: Wink.

BUILDING A SISTER BRAND

To support our smart product launch, we created Wink—a simple, intuitive app that connects users with their smart home. Wink became its own company and platform, shaping how people interacted with connected devices across brands.

PACKAGING AND STORYTELLING

We built distinct retail packaging for the smart line, using vibrant color, app illustrations, and inventor bios to help customers quickly understand how the products worked—and who created them.