At Quirky, we built Wink from the ground up and understood the importance of a powerful advertising campaign to introduce it to the market. To achieve this, we partnered with R/GA and Partners & Spade, experts in launching new ventures and creating captivating marketing strategies. We aimed to resonate with audiences by showcasing authentic human experiences, not overwhelming them with complex technology. We aimed to provide an educational guide highlighting real-life stories of how Wink enhances daily life.
Designed at Quirky, NYC
REAL WINK USERS. REAL WINK STORIES.
Our launch campaign featured four 30-second spots starring real Wink users nationwide. From city apartments to suburban homes, these early adopters showed how Wink fits into their lives—building routines, simplifying tasks, and deepening their connection to the things that matter most.
WINK.COM
Together with R/GA, we launched Wink.com as the ultimate connected home destination. Part storefront and part inspiration hub, the site combined product discovery with educational content, featuring real-life stories to help users imagine what Wink could do for them.
ROBOT BUTLER
We launched a playful side campaign, Robot Butler, to cut through the tech noise. It spoofed the overhyped, sci-fi version of smart living by introducing a fictional company peddling a clunky, overpromising home robot. Our campaign built buzz with teaser clips, mysterious boxes on city streets, and celebrity cameos from Snoop Dogg and Martha Stewart—ultimately revealing Wink as the smart, approachable alternative.
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Designed at
Quirky + Wink, NYC
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Creatives
Quirky in-house team
Wink in-house team -
Photography + Videos
Quirky in-house team
Marshall Troy -
Wink.com
Designed at R/GA
Quirky in-house design team -
Advertising
Partners and Spade
Quirky in-house team