Quirky’s mission was to make invention accessible to everyone, overcoming the historical obstacles ordinary people face with extraordinary ideas. With a supportive process, environment, and global community, they shepherded ideas from conception to retail. By interacting with its one million+ online global community and expert design staff, it launched three products a week, branding, packaging, and marketing them to retail shelves. It shared the profits with everyone who helped along the way.
Designed in-house at Quirky, NYC
A CREATIVE ENVIRONMENT
As the Chief Design Officer at Quirky, I was brought in to build a top-notch creative team. Our impressive invention factory in New York spanned 54,000 square feet and housed a prototyping shop equipped with cutting-edge tools such as 3D printers, laser cutters, and woodworking machines. It was a designer’s dream and the perfect place to bring inventions to life.
“Quirky’s office is a cross between a hip nightclub and a giant preschool.”
—Newsweek
“We act as partners, expert advisors, and a resource for creative people worldwide.”
—Ben Kaufman, CEO Quirky
PROMOTING OUR COMMUNITY OF INVENTORS
At Quirky, we highlighted the inventors and their compelling product development stories, setting us apart from other companies struggling to find an authentic narrative. Through the national press, social media, and in-store displays, we consistently showcased the products invented by real people, aiming to inspire others to unleash their inventive potential.
Quirky has launched over 450 products, 150 successfully manufactured and sold worldwide, resulting in significant profits for its community and inventors.
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Designed at
Quirky, NYC
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Creatives
Chief Design Officer: Viresh Chopra
Designers: Quirky in-house team -
Photography + Videos
Quirky in-house team
Marshall Troy
Takamasa Ota