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Quirky Product Launches

When I joined Quirky in 2011 they had a four products in market and were sporadically doing product launches for their inventors & community. Inventors trust Quirky with their valuable ideas, as the Chief Design Officer it was my duty to get these ideas to market as quickly as possible and showcase them in the most compelling way. To allow our inventors and community to visualize pre-production products, Quirky photographers, retouchers, and renderers cranked away on composites to create images and videos for the products. This involved shooting prototypes in their relevant environments, producing beautifully polished renders, and compositing them. It let us get immediate feedback from the community and retail partners before we decided to invest engineering and manufacturing resources.

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We decided to launch 3 products a week at 12 noon on Tuesdays, Thursdays and Fridays no matter what. Developing three new inventions per week with meticulous detail added up quickly. By the end of 2015 we had over 450+ products in our virtual portfolio and 100+ for sale at our retailers. Sharing these launches with the world generated a critical mass of interest even before the product hit store shelves. The team at Quirky got so good at doing them that we had it down to a science. We used the community to help name our products, come up with taglines and also inform and validate our design decisions. In return they all shared in the profits when the products went to market.

Training, teaching and sharing information with our community was a huge part of being at Quirky. Our inhouse video team created many training videos and often had live workshops and brainstorms that our community could partake in.

Designed at

Quirky, NYC

 

Photography

Quirky inhouse team, Marshall Troy & Takamasa Ota

Selected Press

VIRESH CHOPRA
vireshchopra@gmail.com