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Poppy

In 2014 I was the Chief Design Officer at Quirky, a company that 'Made Invention Accessible' for everyday people. We had already created a line of smart products with GE and also Wink, a sister company that let smart products from different brands talk to each other. Our community was submitting lots of smart appliance ideas to our invention platform and we saw a huge opportunity to create our own smart appliance brand.

We partnered with Amazon’s new replenishment service 'Dash.' Poppy products know when you’re low on things that keep your household running, and they can reorder for you automatically. That means you’ll never have too much or too little of the things that keep you and your family happy and healthy. Our initial line up of products were an artisanal coffee machine, an infant formula machine and a pet feeder. At Quirky we usually did everything inhouse, we were extremely busy at this time so we hired R/GA to help us with some initial branding work.

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Designed at

Quirky, NYC

 

 

Photography

Quirky inhouse team

Branding Assistance

R/GA

 

 

Website

poppyhome.com

VIRESH CHOPRA
vireshchopra@gmail.com