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Fahrenheit 212

Fahrenheit 212 needed a new business tool that showcased the companies disruptive innovation process and their varied selection of  case studies. I created an old school hard cover book (over a typical emailable PDF) which was customizable and had the right balance of irreverence, process and culture.

A solution was found where the book could be printed on demand, enabling us to customize the book for specific clients and projects. The book was such a success that it became the blueprint for many other Fahrenheit 212 deliverables.

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Fahrenheit 212 created a series of thought provoking white papers called Boiling Points. Rather than create  a generic template system to brand them, I devised a 3D illustration style utilizing card board dioramas that alluded to the content inside. These were fairly time consuming but it allowed the designers to try something new and get away from their computers for a while, learning how to paper sculpt with their hands.

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VIRESH CHOPRA
vireshchopra@gmail.com